Business Development RepresentativeAssociateHybridFull-time22 days ago

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About the job

The Business Development Representative (SDR/BD Rep) plays a critical role in ITJ’s business development and lead generation efforts. This position is essential for strategically identifying, qualifying, and engaging prospects, with a focus on outreach, event coordination, CRM management, and follow-ups to enhance the client journey. The ideal candidate is proactive, detail-oriented, and organized, with a strong problem-solving mindset and a commitment to continuous improvement.

What will you do?

1. Multi-Channel Lead Generation & Outreach

- Prospecting & Research:

 - Identify and research high-potential accounts, decision-makers, and industry trends.

  - Conduct account-based prospecting using a structured outreach methodology.

  - Track market intelligence (open job roles, tech stacks, business challenges) to tailor outreach.

- Outreach Execution:

 - Run multi-touch outbound sequences via email, LinkedIn, and phone calls.

  - Implement a 7-touch approach over several weeks to drive engagement.

  - Personalize outreach messages with relevant insights to increase response rates.

  - Perform A/B testing for messaging and track effectiveness.

- CRM & Pipeline Management:

 - Maintain 90%+ CRM data accuracy (contacts, notes, lead status, and activities).

  - Organize leads by stage and ensure timely follow-ups.

  - Log all activities and track engagement metrics (open rates, responses, conversions).

2. Lead Qualification & Conversion

  • Qualify inbound & outbound leads using BANT (Budget, Authority, Need, Timing).
  • Schedule and confirm discovery meetings with key IT decision-makers.
  • Collaborate with senior sales & BD leaders to refine qualification criteria.
  • Provide detailed lead insights before referral to the sales team.

3. Event Coordination & Engagement

- Pre-Event Preparation:

 - Manage logistics for Tech Tours, Open Houses, and industry networking events.

  - Identify attendees and research backgrounds, and prepare event briefing documents.

  - Drive attendance by outreach to targeted prospects.

- Event Execution & Follow-Up:

 - Track attendance, engagement, and lead conversions from events.

  - Follow up with participants within one business day.

  - Measure event ROI through lead-to-meeting conversions.

  - Attend events as requested by the BD Director.

4. Metrics, Reporting & Continuous Improvement

- Weekly Reporting & Performance Tracking:

 - Monitor key outreach metrics (response rates, conversion rates, meeting booked rates).

  - Provide weekly reports on campaign performance, lead progression, and event metrics.

  - Identify sales funnel bottlenecks and optimize workflows.

- Continuous Improvement:

 - Stay updated on industry trends, competitor activities, and best practices.

  - Seek feedback from senior BD and sales leaders to refine messaging.

  - Optimize scripts, sequences, and templates based on analytics.

Qualifications

  • 1-3 years of experience in SDR, BDR, or lead generation within a SaaS, IT services, or technology environment.
  • Proficient in CRM tools (HubSpot, Salesforce, etc.).
  • Strong skills in Office 365 and G-Suite tools (Excel, Word, PowerPoint/Docs, Sheets, Slides).
  • Fluent in both English and Spanish (written and spoken).
  • Capable in outbound sales prospecting and event coordination.
  • Process-driven mindset with strong attention to detail.
  • Excellent written and verbal communication skills.
  • Ability to work independently and thrive in a fast-paced environment.

Skills

Hard Skills

AdaptabilityBusiness Mastery

Soft Skills

Analytical ThinkingCommunication & InfluencingDetail Oriented / Quality of WorkPersuasion and InfluencePlanning and Organizing

Technical Expertise

Google SuiteMicrosoft Office