The Business Development Representative (SDR/BD Rep) plays a critical role in ITJ’s business development and lead generation efforts. This position is essential for strategically identifying, qualifying, and engaging prospects, with a focus on outreach, event coordination, CRM management, and follow-ups to enhance the client journey. The ideal candidate is proactive, detail-oriented, and organized, with a strong problem-solving mindset and a commitment to continuous improvement.
1. Multi-Channel Lead Generation & Outreach
- Prospecting & Research:
- Identify and research high-potential accounts, decision-makers, and industry trends.
- Conduct account-based prospecting using a structured outreach methodology.
- Track market intelligence (open job roles, tech stacks, business challenges) to tailor outreach.
- Outreach Execution:
- Run multi-touch outbound sequences via email, LinkedIn, and phone calls.
- Implement a 7-touch approach over several weeks to drive engagement.
- Personalize outreach messages with relevant insights to increase response rates.
- Perform A/B testing for messaging and track effectiveness.
- CRM & Pipeline Management:
- Maintain 90%+ CRM data accuracy (contacts, notes, lead status, and activities).
- Organize leads by stage and ensure timely follow-ups.
- Log all activities and track engagement metrics (open rates, responses, conversions).
2. Lead Qualification & Conversion
3. Event Coordination & Engagement
- Pre-Event Preparation:
- Manage logistics for Tech Tours, Open Houses, and industry networking events.
- Identify attendees and research backgrounds, and prepare event briefing documents.
- Drive attendance by outreach to targeted prospects.
- Event Execution & Follow-Up:
- Track attendance, engagement, and lead conversions from events.
- Follow up with participants within one business day.
- Measure event ROI through lead-to-meeting conversions.
- Attend events as requested by the BD Director.
4. Metrics, Reporting & Continuous Improvement
- Weekly Reporting & Performance Tracking:
- Monitor key outreach metrics (response rates, conversion rates, meeting booked rates).
- Provide weekly reports on campaign performance, lead progression, and event metrics.
- Identify sales funnel bottlenecks and optimize workflows.
- Continuous Improvement:
- Stay updated on industry trends, competitor activities, and best practices.
- Seek feedback from senior BD and sales leaders to refine messaging.
- Optimize scripts, sequences, and templates based on analytics.