Are you fascinated by how Generative AI intersects with storytelling, problem-solving, and innovation?
 
 
 Join our hands-on Workshop designed to demystify Generative AI and show you how it can become your creative co-pilot. Whether you're a student, professional, or curious learner, this session will empower you to understand and apply GenAI tools confidently in your own projects. 
 
 
 Get ready to embark on a two-day cinematic experience with Aarón Patricio as your guide. This immersive session will unlock the creative potential of Generative AI, showing you how to harness its power to craft a compelling movie trailer—and much more. 
 
 
 <h3>In this session, you'll learn about:</h3>
 <ul>
 <li>How Generative AI works and why it's more of a collaborator than a replacement</li>
 <li>Prompts as creative tools—what makes a good one and how to guide results effectively</li>
 <li>Ethical challenges and critical considerations when using GenAI tools</li>
 <li>Real-world applications across education, marketing, design, and beyond</li>
 </ul>
 
 <h3>Why You Should Attend:</h3>
 <ul>
 <li>Gain insight into how to craft meaningful prompts to get better outcomes</li>
 <li>Understand the importance of human judgment and creativity in AI-assisted work</li>
 <li>Discover how cross-functional teams are integrating GenAI into daily processes</li>
 <li>Learn what it takes to experiment confidently and apply GenAI creatively</li>
 </ul>
 
 By the end of this session, you'll walk away with practical knowledge and tools to start exploring Generative AI right away—ready to unlock your own creative potential and shape the future with intention. 
 
 
 <h3>Requirements:</h3>
 <ul>
 <li>Microsoft Edge browser, updated to the latest version. Available for Windows, macOS, and Linux.</li>
 </ul>
 
 
 <h3>Speakers Bio:</h3>
 Aarón Patricio is a Mechatronics Engineer and AI consultant with expertise in Generative AI, Edge Computer Vision, and Systems Engineering. He has led AI teams and developed proof-of-concept solutions across sectors like healthcare, retail, automotive, and manufacturing. Currently working in semiconductor imaging, he also teaches courses on GenAI, helping professionals apply emerging technologies with creativity and purpose. 

 
 <h3>About miCoach</h3>
 
 miCoach powered by ITJ is your digital career coaching platform tailored for IT professionals in Latin America, crafted to encourage your career growth and continuous learning.
 
 
 For more information, visit <a href="https://micoach.itj.com/" target="_blank" style="color: rgb(54, 89, 227); background-color: transparent;">miCoach</a>.
 
 
 <h3>Organized by ITJ</h3>
 
 ITJ is a technology company devoted to serving fast-growing, high-value market sectors that contribute to the growth of the Cali Baja region. With a Nearshore model, working with the highest quality software engineers, data scientists, and creative designers from across Mexico and Latin America, ITJ enables companies to create world-class software engineering centers of excellence in Tijuana, MX.
 
 
 For more information, visit <a href="https://itj.com/" target="_blank" style="color: var(--eds-control,#3659e3); background-color: transparent;">www.itj.com</a>.

<ul>
 <li>Getting inspiration - Learning to describe an idea</li>
 <li>Imagining - Learning to Prompt</li>
 <li>Getting in touch with Gen AI Implementations</li>
 <li>Ethics, Demystifying Gen AI and Controversial Usages</li>
 </ul>

Session 1: Prompt Engineering

Unleash Your Imagination with Generative AI

Aarón Patricio

<ul>
 <li>High architecture diagram</li>
 <li>Gen AI tools utilization</li>
 </ul>

Session 2: Creating your Movie Trailer with GenAI!

Session 2 - Unleash Your Imagination with Generative AI

Prompt to Premiere

Can Emotional Intelligence really shape the future of leadership? What if the key to leading through uncertainty isn't just strategy—but empathy?
 Discover how Emotional Intelligence (EQ) unlocks powerful, ethical leadership in our fast-changing world. Join us for an eye-opening hybrid TechTalk led by none other than Dr. Morgan Appel, Assistant Dean for Education at UC San Diego's Division of Extended Studies—a renowned voice in purpose-driven leadership and transformative learning.
 Whether you're an educator, team lead, or passionate changemaker, this session will show you how to move from reaction to intention—and create impact with clarity, compassion, and purpose.
 
 <h3>In this session, you'll dive into:</h3>
 <ul>
 <li>Emotional self-awareness as the foundation for ethical, values-aligned leadership</li>
 <li>Intentional communication that replaces reactivity with trust and connection</li>
 <li>Navigating real-world challenges—like burnout, conflict, and uncertainty—with empathy</li>
 <li>Practical tools like emotion mapping and perspective-taking that you can apply immediately</li>
 </ul>
 
 <h3>Why You Should Attend:</h3>
 <ul>
 <li>Learn how EQ builds stronger relationships and more inclusive teams</li>
 <li>Understand how empathy improves well-being—individually and collectively</li>
 <li>Discover the role of purposeful influence in ethical decision-making</li>
 <li>Get inspired by one of UC San Diego's top education leaders</li>
 </ul>
 Walk away with tools and insight to lead with emotional intelligence—ready to build connection, drive change, and show up with purpose in every conversation.
 
 
 <h3>Speaker's Bio</h3>
 Morgan Appel is Assistant Dean for Education at UC San Diego's Division of Extended Studies, leading global programs in English and Spanish. He specializes in gifted education, neuroscience of learning, and education policy, with experience across the U.S. and Latin America. Appel teaches at UC San Diego and UC Irvine, hosts Creative Conversations on UCTV, and serves on several nonprofit boards. In 2023, he was named California lead educator by the Robert F. Kennedy Human Rights Organization.
 
 
 
 <h3>About miCoach</h3>
 miCoach powered by ITJ is your digital career coaching platform tailored for IT professionals in Latin America, crafted to encourage your career growth and continuous learning.
 For more information, visit <a href="https://micoach.itj.com/" target="_blank" style="color: rgb(54, 89, 227); background-color: transparent;">miCoach</a>.
 
 
 <h3>Organized by ITJ</h3>
 ITJ is a technology company devoted to serving fast-growing, high-value market sectors that contribute to the growth of the Cali Baja region. With a Nearshore model, working with the highest quality software engineers, data scientists, and creative designers from across Mexico and Latin America, ITJ enables companies to create world-class software engineering centers of excellence in Tijuana, MX.
 For more information, visit <a href="https://itj.com/" target="_blank" style="color: var(--eds-control,#3659e3); background-color: transparent;">www.itj.com</a>.

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