About the job
We are seeking an experienced and innovative Digital Marketer with a focus on digital advertising (specifically: LinkedIn, Meta, SEM, Email) and community management across platforms. The ideal candidate will have a strong background in community management, along with 3-5 years of experience in digital advertising.
What will you do?
- Develop and execute high-impact, integrated digital advertising campaigns on LinkedIn and Meta platforms.
- Collaborate with management to define KPIs, create reporting and continuously analyze campaign performance for improvement recommendations.
- Research talent markets to identify relevant audiences and assist in recruiting events.
- Manage email marketing programs, including segmentation, testing, deployment, and ongoing evaluation for enhancements.
- Proactively research and implement the latest best practices, strategies, and industry standards in digital marketing.
- Develop and execute integrated, scalable communications strategies and campaigns.
- Lead the implementation of paid and organic advertising on social media and other distribution channels.
- Develop nurturing campaigns and workflows using Hubspot Marketing for Talent Branding and Commercial.
Qualifications
- TO BE LOCATED IN TIJUANA, BAJA CALIFORNIA
- Bachelor’s degree in Business, Marketing or a related field appreciated.
- 3+ years of relevant experience in digital advertising.
- 3+ years of experience in community management.
- Exceptional writing and editing skills in both English and Spanish.
- Well-organized with excellent multitasking abilities.
- Results-driven with strong communication and interpersonal skills.
- Growth mindset, curiosity about productivity tools and process automation.
- Self-motivated, solutions-minded, and proactive in problem-solving.
- Strong reporting capabilities, tracking campaign performance and associated spend with attention to details.
- Knowledge of database management concepts and best practices.
- Strong independent project management skills with the ability to handle multiple tasks under minimal supervision.
Skills:
- Hubspot
- LinkedIn Advertising
- Meta Advertising
- Campaign analysis & KPI reporting
- Email marketing
- Community Management
- SEM
- Event support
Skills
Hard Skills
AdaptabilityDigital Marketing
Soft Skills
Analysis and Problem SolvingProcess OrientedCommunication ProficiencyCommunication & Influencing
Technical Expertise
Microsoft Office